Matcha vs Tea: How to choose the right one?

Choosing the right tea doesn’t have to be overwhelming. Choosing your brew is just about understanding what you love and what you want. Whether you're looking for a boost of energy, a relaxing moment, or a mindful daily ritual, understanding the differences between matcha and other types of tea can help you sip with confidence. We’ll explore what sets matcha apart, and how to choose a tea that fits your taste, lifestyle, and wellness goals.

1. Know What You Want from Your Tea

Ask yourself: What do you want tea to do for you?

• For Energy: Look for tea with a higher caffeine and L-theanine content, like Matcha or Sencha. These provide a calm, sustained energy boost
• For Relaxation: Opt for teas with lower caffeine levels, like Hojicha or Bancha, which are gentler and great for unwinding
• For Everyday Drinking: Matcha or Sencha is perfect for daily rituals

2. Ceremonial Grade Matcha vs. All-Purpose Matcha

Not all matcha is created equal.

• Ceremonial-Grade: The highest quality, made from 1st flush tancha leaves and go through a straight selection process to make sure only the finest tea leaves would be used in the production. It usually has a more vibrant green colour, sweeter taste and a smoother texture. Ideal for drinking as-is like the traditional way.
• All-Purpose: While some all-purpose matcha in the market could mean poor quality tea powder, our AOI all-purpose matcha is very different.  Crafted with the same quality 1st flush Tencha leaves, only with a less intensive sorting process. This results in a slightly more astringent but more robust in taste. Its lower price point makes it perfect for a entry level matcha, you may drink it straight or blend it into a lovely matcha latte or dessert.

Tip: Look for matcha that is naturally green, finely ground, and with no additive aroma or sweetness. Dull colour or gritty texture can indicate lower quality. 

3. Understanding Loose Leaf Teas

Explore based on taste and benefits:

• Sencha: Light, aromatic and slightly sweet. Great for energy and focus.
• Bancha: Earthy and a bit grassy, lower in caffeine. Very soothing.
• White Tea: Delicate and floral, with a subtle flavour and low caffeine.
• Oolong Tea: Complex and smooth, with flavour notes ranging from floral to roasted. 

4.  Match Tea to Your Lifestyle

Tea isn’t just a beverage, it’s a lifestyle choice

• Tea making is one of the best ways to wind down your body and mind. Brewing loose-leaf teas with specific brewing tools like a Kyusu teapot could help you to tap into a peaceful sensation. 
• Natural compounds in matcha providing relaxed yet focused energy. Japanese zen monks have been using matcha for hundreds of years to enhance their ability to meditate and concentrate for hours.
• Want something versatile? All purpose matcha is perfect for creative uses, such as lattes, smoothies and desserts.

5. Listen to Your Body

Your body knows best! Some teas may energise you more, while others may feel soothing or refreshing. Experiment with small batches and notice how each tea makes you feel throughout the day.

Whether you’re starting your matcha journey or exploring the beauty of loose-leaf teas, let your intention guide you. Explore our Premium Matcha or Loose Leaf Tea Collection to find your next favourite brew.